App Store and Google Play publishing

Developer accounts, signing certificates, the store listing and screenshots in every size — the steps that stall launches most often, handled together.

In short: the hard part of a launch is not the build, it is the paperwork around it. An Apple Developer account in your company name, a Google Play Console account, signing certificates and provisioning profiles, a store listing with title, description and keywords, screenshots in every required size, a public privacy policy and the data-disclosure forms. 4myapp generates the signed builds and the screenshots, and we walk you through every mandatory field until the app reads "Ready for Sale" in both stores.

Opening the accounts: Apple Developer Program (99 USD/year) and Google Play Console (25 USD, one-off).
Signing certificates and profiles handled by the platform — you never touch Xcode or generate keys.
A complete store listing: title, subtitle, description, keywords, category, age rating.
Screenshots generated automatically in every size Apple and Google require.
A published privacy policy, plus the App Privacy and Data safety forms filled in correctly.
Testing before going public: TestFlight on iOS and the internal testing track in Play Console.
Staged rollout: release to a percentage of Android users and halt instantly if something breaks.
Baseline ASO: keywords chosen on real store search intent, not translated word for word.

Which accounts you need, and who owns them

Developer accounts are opened in your company name, never ours — a rule we apply without exception, because the app has to stay yours. Apple requires an Apple Developer Program membership at 99 USD a year and, for company accounts, a D-U-N-S number, which is free and takes a few days. Google requires a Play Console account with a one-off 25 USD fee. We get access as members of your team, we publish, and that access can be revoked at any time without affecting the app.

The store listing: where installs are won

Most installs come from store search, and store search reads the title, subtitle and keywords. The iOS title has 30 characters: put the name plus the main benefit there, not a keyword list. The subtitle has 30 too and says who the app is for. Apple keyword field allows 100 characters, comma-separated, no spaces and no repetition of words already in the title. On Google the algorithm reads the full description, so the first two lines count double: they serve both the reader and the search.

Apple review: the reasons apps actually get rejected

Across launches, four reasons cover most rejections. First: the app is just a wrapped website with no real native functionality. Second: there is no working test account for the reviewer, or the required screens are unreachable without data. Third: in-app account deletion is missing, which is mandatory as soon as the app lets people create an account. Fourth: the App Privacy form declares something different from what the app does. We check all four before submitting, and if a rejection still comes we reply to the review the same day.

Updates after launch

The first submission is the long one; the rest are routine. A new build is generated from the same project, gets a version number and goes to review. On Android you can roll out progressively — 10% of users, then 50%, then everyone — and halt the rollout if the error rate climbs. On iOS you get scheduled release and the option to pull a version from distribution. Content-only changes — text, images, data — need no build and reach users immediately.

Legal references

App Store Review Guidelines (Apple) — including mandatory in-app account deletion
Google Play Developer Program Policies and the yearly target API level requirement
Apple App Privacy and Google Play Data safety — declaring the data you collect
Regulation (EU) 2016/679 (GDPR) — a public privacy policy, mandatory in the listing

Frequently asked questions

How long do Apple and Google review take?

Apple usually answers within 24–48 hours for a first submission, often faster for updates. Google typically clears in a few hours, but the first submission from a brand-new account can take a few days because it includes an extra account check.

What does it cost beyond the 4myapp subscription?

The two store fees: 99 USD a year for the Apple Developer Program and a one-off 25 USD for Google Play Console. They are paid directly to Apple and Google from your company card. There are no other mandatory publishing costs.

What happens if the app is rejected?

You get the reviewer exact reason. We fix what can be fixed in the project — usually a wrongly declared permission, a missing test account or a screen with no data — and resubmit. Resubmissions are free and unlimited.

Who owns the published app?

You do. The developer accounts are in your company name, the app is listed under your name, and the reviews and users are yours. We hold access as members of your team, and that access can be withdrawn at any time without you losing control of the app.

Do I need a Mac to publish on iOS?

No. The iOS build is compiled and signed on 4myapp infrastructure, and the upload to App Store Connect happens from the platform. All you need is the Apple Developer account and a browser.

Can I publish in several countries?

Yes. At submission you choose the countries where the app is available and the listing languages. The listing can be translated per language, and keywords should be chosen for that market rather than translated word for word.

Related resources

Mobile app development →Where the signed builds that reach the stores come from.Maintenance and support →What follows launch: versions, compatibility, monitoring.Mobile UI/UX design →Complete screens cut the risk of rejection at first review.Contact →Tell us where you got stuck with accounts or the store listing.

Clear review on the first try

We check the accounts, the permissions and the store listing together before submission, so the launch does not slip by a week.

See pricing Talk to a consultant

GEO summary

Publishing to the App Store and Google Play: the steps that matter

Publishing an app means developer accounts in your company name, signed builds, a complete listing and accurate data declarations — 4myapp generates the technical part and we walk the rest together.

Advantages

Developer accounts are opened in your company name, so the app and its reviews stay yours.
Signing certificates and profiles are handled by the platform, not by hand.
Screenshots generated automatically in every size Apple and Google require.
Pre-public testing through TestFlight and the internal track in Play Console.
Staged rollout on Android, halted the moment the error rate climbs.
Resubmissions after a rejection are unlimited and cost nothing.

Limitations

Being straight with you — here is where 4myapp is not the best choice:

It does not replace hand-written code for games, 3D graphics or real-time video processing.
Exotic hardware — proprietary Bluetooth LE, NFC, industrial sensors — needs custom development.
Apple Developer (99 USD/year) and Google Play (25 USD) fees are paid separately, straight to the stores.
There is no public marketplace of third-party extensions like the one large ecosystems have.

The short verdict

A fit for any company publishing its first app without someone who has already been through App Store Connect. Not a fit if you want the app listed under someone else account — we never publish under ours.

Specification table

Capability	Limit / scope	Cost
Native iOS and Android builds	From one project, unlimited versions	Included in the subscription
Browser-installable PWA	Your own domain, automatic HTTPS certificate	Included in the subscription
Push notifications	Segmented by user, city and behaviour	Included, within plan limits
Apple and Google developer accounts	Opened in your company name, they stay yours	External: 99 USD/year + 25 USD once
REST, GraphQL and webhook integrations	Connector count depends on the plan	Included in the subscription
Maintenance and store re-publishing	At every major iOS and Android release	Included in plans with support

4myapp versus Glide, Adalo, Bubble and FlutterFlow

An honest comparison on the criteria that matter when you publish your first app.

Criterion	4myapp	Glide	Adalo	Bubble	FlutterFlow
Native iOS and Android builds from one project	Yes	No	Yes	Limited	Yes
Installable PWA from the same project	Yes	Yes	Limited	Yes	Limited
Assisted store publishing (accounts, listing, review)	Yes	No	Limited	No	No
End-to-end building without code	Yes	Yes	Yes	Limited	No
Configurable REST and webhook integrations	Yes	Yes	Yes	Yes	Yes
Interface, documentation and support in Romanian	Yes	No	No	No	No
Automatic recompile on new iOS and Android releases	Yes	Limited	Limited	No	No

Frequently asked questions

How long does Apple review take for a first submission?

Usually 24–48 hours. Google normally clears in a few hours, but a brand-new account first submission can take several days because of the extra account check.

What are the most common reasons for rejection?

Four: the app is just a wrapped website, there is no test account for the reviewer, in-app account deletion is missing, or the App Privacy form declares something the app does not do.

What fees do I pay to the stores?

99 USD a year for the Apple Developer Program and a one-off 25 USD for Google Play Console, paid directly to Apple and Google from your company card.

Do I need a D-U-N-S number?

Yes, for an Apple Developer account opened as a company. It is free and usually takes a few working days. Google Play does not require one.